There are three levels of selling, and if you want to succeed in business, you must get good at all three. Level 1: Selling Products. This is the easiest. The price is fixed, you add your markup, and sell. It doesn’t take much convincing. Level 2: Selling Services. This is harder. Services are intangible, so you need to convince people that what they can’t see is worth paying for. Level 3: Selling Ideas. This is the highest level, and it’s where CEOs, leaders, and top salespeople play. Here, you
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