The Joey Heatherton Serta mattress ad from 1972 became famous for its sultry, soft-focus style that perfectly captured the era’s glamorous advertising aesthetic. In the commercial, Heatherton sensually promotes the comfort of Serta’s bedding, blending celebrity allure with a pitch for a good night’s sleep. Her breathy delivery and flirtatious persona made the ad stand out from typical mattress commercials of the time. The spot quickly became a pop-culture reference point due to its unusually pro
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