Max German on Instagram: "Cholesterol should not be feared, here’s why: - Cholesterol is essential. It makes up 50% of cell membranes, is required for hormone production, and the brain holds 20% of all cholesterol. Because cholesterol is so vital, the human body produces the majority of it internally - roughly 70 to 80 percent - regardless of how much we consume from food. This internal production is tightly regulated, increasing when dietary intake is low and decreasing when intake is higher. T