Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

There are currently only four LEGO Lord of the Rings sets available to buy in 2026 and discounts on them are extremely rare.

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

This year, LEGO fans and dinosaur lovers could be getting two new 18+ Jurassic World sets to add to their growing collections.

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO SMART Play marks an exciting new chapter in the LEGO Group’s story; one where creativity, technology, and imagination ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

There are plenty of Metroidvania Games We’d Love to See Adapted into LEGO Sets, with iconic characters, locations, and ...

The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.