The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Danish toy-maker LEGO has hit the technology focused CES this year, announcing their new Smart Play platform, an interactive ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego has unveiled its most significant evolution in nearly 50 years, an update that provides for tech-powered interactive ...

LEGO's decision to step onto the CES stage for the first time has quietly become one of the most talked-about moments ahead ...

Lego will launch the Smart Play system with three Star Wars-themed sets: a TIE Fighter, an X-Wing, and a Throne Room Duel and ...