“Behavioral economics is just economists stealing from psychology,” Thaler joked. He went on to explain that one way behavioral economics is distinctive is that is operates in the context of markets.

This article is more than 8 years old. Moreover, the mere notion of “nudge” remained unclear over time, and ended up incorporating almost all forms of suggestion or assistance to individual decisions, ...

Traditional economists think of money as fungible — one dollar is the same as the next dollar. Thaler demonstrated that people keep money in buckets, such as “travel,” “food” and “housing.” ...

How can a simple adjustment - a nudge - change our behavior for the better? Professor Richard Thaler says his "nudge theory" can make it easier... What Is A Nudge? Part 1 of the TED Radio Hour episode ...

“We didn’t invent nudging. We just coined the term for it.” Booth School of Business professor Richard Thaler and Harvard law professor Cass Sunstein, coauthors of the bestseller Nudge: Improving ...

Cass R. Sunstein and Richard H. Thaler present “libertarian paternalism” as a benign creed, an overdue introduction of cutting-edge behavioral and social science into the realm of policy making. They ...