As we come to the close of 2015, it’s time to look back on the year that was and note the importance that the consumer played in the development of content marketing strategies. Engaging audiences, ...

Smartphone manufacturers aren’t strangers to sly marketing tricks, as they aim to draw attention to their products and garner more sales in the process. Some of the more prominent tactics we’ve ...

Since I live in Silicon Valley and work as a management consultant, I'm constantly reminded why so many tech CEOs think marketing is a boatload of BS. Because so many marketers are lazy, lacking in ...

The world of marketing moves fast, so if you want to succeed, you need to move faster, right? Here are six stellar marketing tricks that will enable you to do just that. Your marketing efforts often ...

Walking through a modern grocery store feels innocent enough until you realize you’re actually navigating a carefully designed psychological maze. Every aisle placement, product position, and colorful ...

Credit card experts are full of tips and tricks to help you get the most out of your credit cards. Card issuers have their own tips and tricks – but they work a little bit differently than what the ...

Email marketing to your company’s customer list is one of the most overlooked avenues to consistent results and revenue–bar none. I think there are a few reasons for this. The first is the stigma of ...

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As a small business owner you have a lot on your plate — creating your product or delivering your service, managing your money, motivating your employees, ensuring operations run smoothly. Phew! How ...

My wife Marilyn has been writing financial marketing material for me for 30-plus years, from back in the day when we had our seminar marketing company. So she knows a fair amount of marketing ...

If your business has plateaued, it’s time to change things up. The key to thriving success is to constantly introduce new ideas within your strategies to increase your profits and continue growing ...