Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...
Creative Bloq on MSN
Why Lego's smart bricks are actually a genius move
The new Smart Play system feels like a thoughtful evolution that has carefully considered Lego’s mission of play, surprise, ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.
I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets?
LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...
LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 years.
The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures will be on display and for sale.
How do you fit a battleship, a train and the Mariana Islands into one building? You make them out of Legos. The traveling ...
The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.
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