In a realm as vast and complex as communication, it helps to distill it into smaller, simple truths—adages, if you will, easily recalled and followed. In Episode 568 of Marketing Smarts, Mekanism CEO ...

Fostering genuine connections and mastering effective communication are pivotal for success in business, generally, and in marketing, particularly. This episode features Jason Harris, a co-founder and ...

The best communicators draw on what is needed in a given moment, for a given audience. This often is a mix of objectivity, facts, emotion, and connection. Some researchers have categorized and studied ...

In the last few years, the landscape of corporate communication has undergone a profound transformation. In a world where technology, artificial intelligence and social media shape how we interact, ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Scholars must convey complex concepts in ways that make an impression, write Diane A. Safer and Susanna Baddiel, who offer a toolkit for doing so successfully. By Diane A. Safer and Susanna Baddiel As ...

In agency life or consulting, writing is more than just words on a page. It’s about telling a story that helps people understand and take action. Whether you’re creating a client presentation or a ...

FNB Namibia and Mobile Telecommunications Limited (MTC) spokespersons, Kirsty Watermeyer and Erasmus Nekundi have been named among Africa PR Week's Top 100 corporate communications leaders.The list ...