As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

"Get ready with me" videos are overflowing on TikTok, drawing millions to watch influencers and the like walk through their skincare routines. But lately, a new wave of content creators is entering ...

Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...

Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty. Brands are jumping on the bandwagon daily with new products popping up targeting younger (and ...