Facts inform. Stories transform. Throughout human history, storytelling has been a catalyst for connecting generations, sparking movements and driving action. And even as we have moved away from ...

The College of Communication on Commonwealth Avenue. COM will hold workshops this summer to teach participants how to use data to tell a story. PHOTO BY RACHEL SHARPLES/DAILY FREE PRESS STAFF This ...

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Storytelling is one of the core elements of modern branding ...

Great journalism is more than turning up compelling information. It's also about how the story is told. Over time, we've noticed that sometimes, when an NPR news story falls short, it's because the ...

Storytelling translates data into meaning. Leaders must translate analytics, forecasts and projections into a narrative that team members, investors and partners can believe in. Empathy and ...

Here's the secret, back-door into helping kids with their emotions: Bedtime stories are not only good bonding time; they also help kids develop narratives that parents feel they need.

Founders who lead with authentic stories connect more than stats ever will. Position customers as heroes and your brand as their trusted guide. Strategic storytelling builds emotional moats that ...

Stories are not only useful at trial. The client’s story can be an effective tool at mediation and can help the mediator understand not only the facts of the case but also how the client has been ...