Companies can use many types of direct marketing campaigns. The key is finding one that best suits your type of business. The first step in executing a direct marketing campaign is finding quality ...

Now that we are into the summer season, we are seeing more produce marketers on our county roadsides and more variety of produce selections at our farmers markets; these represent two good examples of ...

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...

No social media feature is more abused than the direct message — and marketers are the biggest culprits. Despite holding the power to privately message digitally active brands and social media ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...