Product placements yield less brand recognition than traditional TV commercials and are only slightly more effective than 30-second spots at motivating viewers to purchase a product, according to the ...

When product placement is used heavy-handedly in media, it can come across as disingenuous, and rightfully so. Nobody likes being advertised to while taking in a work of fiction, but art imitates life ...

Tom Cruise’s Ray-Bans in “Top Gun.” The trail of Reese’s Pieces E.T. follows into the bedroom. That Vespa Jennifer Coolidge rides while cruising through Sicily in “The White Lotus.” cruising through ...

A few years ago, product placement specialists were prop guys who made sure that a Coke can appeared in a scene. Now, with the advent of virtual product placement, it doesn’t matter if a Coke can was ...

Ryff technology—built on smart algorithms and powerful processing—has made the company a leader in the new and growing field of virtual product placement. BY FastCo Works Four years ago, Roy Taylor ...

After its worst recorded decline during the pandemic’s first year in 2020, product placement is back with a vengeance. Globally, product placement spending surged 12.3% to $22.93 billion in 2021, ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

The Federal Communications Commission is exploring new rules about product placement in television programs. Often called stealth ads, product placement are paid promotions that appear not in separate ...

Giving Assistant collected seven notable examples of product placement through media history, from books to movies to video games. - Kevin Winter // Getty Images Giving Assistant collected seven ...

Jurassic World Rebirth director Gareth Edwards explains the film's divisive product placement scene and reveals how it was almost much worse.

Streaming services are all moving deeper into the ad space, with almost every platform announcing the inclusion of ad-based subscriptions beginning next year. Hulu has already been including ads since ...

Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar tech entrepreneur Omar Tawakol announced the public launch of Rembrand, a ...