When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they incorporate visual branding elements into their personal brand strategies. Here is ...

Fundamentally, brands help people make choices — and that’s true whether we’re talking about products, objects, or humans. When it comes to personal brands, those choices may involve high-stakes ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The year 2022 is more than halfway over, and with an eye on the future, it’s time to start ...