A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Content marketing should be a strategic imperative for brands in 2013, but even the biggest marketing teams with the deepest pockets have trouble carving out the right content marketing plan. Using ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

Opinions expressed by Entrepreneur contributors are their own. In college, I loved preparing to write research papers. I would outline the steps I had to take, research my topic, pull out specific ...

Getting value from social media as a marketing channel requires a clear, focused strategy. But where do you start when it comes to planning your social media strategy? This social media marketing ...