Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. Between 2010 and 2025, the total amount of data created across ...

Imagine trying to understand Manhattan’s traffic patterns by monitoring individual streets in isolation. You might notice heavy congestion on Broadway and divert cars to 7th Avenue, only to create a ...

As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling platform that will be offered to ...

Media mix modeling (MMM) is essential for marketers to measure marketing campaign success and facilitate informed business choices. By integrating statistical analysis with factors such as product ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...

The goal of a well-planned channel mix is to optimise customer reach and enhance the overall customer experience by catering to different preferences and behaviours By planning your development ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...