Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

DUBLIN--(BUSINESS WIRE)--The "Global Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and ...

Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...

Loc-Aid Technologies is expected to announce today that it has signed agreements with several North American carriers to aggregate location-based data across networks. The deal will enable brands to ...

Marketing to busy professionals on the go is becoming more lucrative thanks to advances in technology. One organisation leveraging such opportunities is Hiscox – an international specialist insurer.

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Opinions expressed by Entrepreneur contributors are their own. As a retailer, you’re always looking for new and innovative ways to attract customers and increase sales. One method that has gained ...

With advertiser adoption of geotargeting strategies nearing saturation, new research shows there are location-based marketing dollars to claim with help from technology heralded by former FCC ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...