If you've ever embarked on choosing new paint shades for your home, then you'll no doubt have heard the term Light Reflective Value. But what exactly is LRV, and why is it important when choosing ...

Warm whites, greige, and beige brighten dark rooms without feeling harsh or cold. Soft tones like blush, sage, and pale blue reflect light and add warmth and character. Light-reflective paint makes ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

AkzoNobel, the paint, coatings and specialty chemical company, has developed exterior wall paints that reflect more infrared light to reduce heat absorption and reduce energy consumption.With this ...

The materials we coat our buildings with can have a big influence on their ability to reflect heat from the Sun and overall energy efficiency. Engineers at Purdue University have been at the cutting ...

Purdue University engineers are winners of the 2023 Gizmodo Science Fair for making the world’s whitest paints. Can you increase the reflectivity of paint to keep buildings as cool as possible—and ...

Whether it’s slides at playgrounds or roofs of houses, there are some things that you just don’t want to heat up in the sun. Not only does it make them uncomfortable to touch, but it also causes them ...