The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...
The Chosun Ilbo on MSN
LEGO's smart brick sparks play revolution at CES 2026
When a small square “Smart Brick” is combined with LEGO blocks assembled in the shape of a car, it emits a “vroom” sound as ...
A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...
The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...
LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge ...
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