L’Oréal is giving the hair dryer a long-overdue makeover. “Over the last 100 years, since the first invention of the hair dryer, people have been drying their hair in the same way,” says Guive Balooch ...
The brand announced a wide range of new launches across the cosmetics, skin care, hair care and hair color groups.
At CES, the consumer tech industry’s big tech show, L’Oréal unveiled two new digital products designed to help with a traditionally analog task: applying makeup. A tool called Hapta is designed to let ...
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L'Oreal is the premier beauty business, with over 30 brands contributing to a market-leading position. L'Oreal's growth has been consistent and robust in the last decade, with industry tailwinds ...
With its roots in hair color dating back more than 100 years, L’Oreal has expanded into the largest beauty conglomerate globally with top market shares across all beauty categories, owning 11 mega ...
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