Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

I wanted the Colorsonic to zap my grays. Instead, I got a lesson in tradeoffs. If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a senior reporter ...

L'Oréal this week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...

Growing old is a costly business — at least when it comes to covering gray hair. Considering the fact I get a root touch-up at the salon every month for around $200 a pop (instead of every two months ...

Coloring hair at home comes with plenty of struggles. First, there’s the task of playing cosmetic chemist and mixing the color, worrying that if you don’t blend the formula just right it might look ...