NEW YORK -- Amazon is applying real heat on Apple. Even before Amazon.com CEO Jeff Bezos announced the Kindle Fire tablet at a packed press conference here Wednesday, the market for slate-style ...

AmazonCEO Jeff Bezos on Wednesday showed off the Kindle Fire, a $199 tablet computer , challenging Apple's iPad by extending its Kindle brand into the world of full-color, multipurpose devices. Bezos ...

As anticipated, Amazon revealed its very own tablet today, and as we reported, at least on price, the $199 Kindle Fire will challenge the pricey leader in the market, Apple's iPad . Before Amazon made ...

Amazon's unveiling of the Kindle Fire tablet computer sends a bright-hot message: The online retailer is ready to rival iPad maker Apple in an effort to be the world's top digital content provider. In ...

Here comes more evidence Amazon’s $199 Kindle Fire tablet is Apple’s first serious rival in a tablet war so far strewn with the corpses of the iPad’s Android-based victims. In the first skirmish ...

An IHS analysis reveals Amazon’s business model for its new Kindle Fire tablet, with the company willing to settle for a razor-thin margin on sales of devices and digital content in order to achieve ...

Starting today through June 8, Amazon is cutting $20 from its line of Kindle Fire HD tablets when you use the promo code DADSFIRE. The deal is good for the 7-inch, $199 Kindle Fire HD; the 8.9-inch, ...

SANTA MONICA — Amazon unveiled four new Kindle Fire tablet computers on Thursday, including ones with larger color screens, as the online retailer steps up competition with Apple ahead of the holiday ...

REUTERS - Amazon.com Inc said on Thursday its Kindle Fire tablet computer is sold out, raising expectations that the world's largest Internet retailer will launch at least one new version of the ...

Amazon CEO Jeff Bezos says the company is releasing a $199 tablet computer called the Kindle Fire on Nov. 15, challenging Apple's iPad by extending its Kindle brand into the world of full-color, ...