Maybelline New York has gone big to celebrate China's eCommerce event Double 11 by combining virtual reality in a gamified experience with rising K-pop band Itzy. Partnering with ad agency gotham, ...
To have a defined image is something everyone strives toward. It can take years for some. But K-pop girl group ITZY has known who they are from the beginning. Their debut in 2019 with "DALLA DALLA" ...
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