Building A Brand Is Not A Strategy, It Is A Starting Point

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...
Entrepreneur

Want to Refresh Your Brand? Here’s the Crucial Step You Need to Take First.

A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and visual direction. When companies redesign their websites, unresolved ...
Forbes

Without Brand Strategy, Marketing Flops—Here's How To Flip The Script

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.
Entrepreneur

Free Webinar | January 28: How to Build a Personal Brand That Grows Your Business

Your personal brand isn’t a vanity project — it’s your company’s fastest growth engine. On January 28 at 2:00 PM ET, join David Thurston, Founder, CEO and Creative Director of Danger Jones, for a ...