Fishing lures are an integral part of Mark Fisher's life. As Rapala's director of field promotions, he can tell you in minute detail about all the lures the company offers. But his voice takes on a ...

The story of what probably is the world's No. 1-fished lure began nearly 80 years ago with a simple observation by Finnish angler Lauri Rapala. In 1936, while fishing the waters of Finland's Lake ...

An era passed Saturday with the funeral of Ray Ostrom, 85, of Bloomington. His life story, and that of his business partner, Ron Weber of Edina, is uniquely Minnesotan -- and one every fisherman might ...

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...

SANTA MONICA, CA – August 31, 2009 – Activision Publishing, Inc. (Nasdaq: ATVI) has announced a brand new entry in its Rapala fishing franchise, Rapala®: We Fish™ for Wii™. Slated for release on ...