Guitar Center CEO Gabe Dalporto already faces the challenge of steering the guitar gear retailer through uncertain waters in the face of a digital market boom, but he’s also faced with the challenge ...

Guitar Center says it is the first music retailer to add an AI shopping assistant directly to its store floor. “Rig Advisor is like having a professional gear consultant in the palm of your hand, ...

Guitar Center has ushered in a bold new era for its physical stores with a new innovation that leverages AI in a bid to blur the boundaries between online gear shopping and the physical store ...

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

“Rig Advisor” delivers real-time in-store recommendations, artist-inspired tone matching, and simplified gear guidance for musicians at every level Guitar Center, the largest musical instrument ...

Gabe Dalporto, chief executive at Westlake Village-based Guitar Center, shares his outlook for his music retail chain as it navigates growing competition online and at the store level. Guitar Center ...