Google’s algorithmic failures can have dreadful consequences, from directing racist search terms to the White House in Google Maps to labeling Black people as gorillas in Google Photos. This week, the ...

This was the third core update and fourth confirmed Google update in 2025. The December core update will take up to three weeks to rollout.

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Google is updating its search algorithm to combat SEO spam, aiming to detect and filter out automated content more effectively alongside other adjustments. In response to user feedback about a decline ...

Switzerland-based engineer Hristo Georgiev made an eyebrow-raising discovery when googling his own name: the search engine misidentified his likeness as belonging to a serial killer who happens to ...

Google has often said that if they shared the full details of how its search algorithms and ranking factors would work, it would lead to abuse and poorer quality results. It seems like most SEOs agree ...

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.

A Fourth Circuit panel appeared at odds on the role of automated searches in criminal investigations, reflecting a larger ...

At SMX Next yesterday I have the privilege of interviewing Hyung-Jin Kim, the Vice President of Google Search. Hyung-Jin Kim has been working on search quality for the past 20 years and leads up core ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.