Gillette's newest advertisement isn't about shaving, or beards or personal hygiene. The company's "We Believe" ad -- a one minute and 48 second spot posted to its social media accounts this week -- ...

For three decades Gillette has used the tagline, “The Best A Man Can Get.” Now, they are building a new campaign around the #MeToo movement. The ad opens with audio of news about the #MeToo movement, ...

Razor maker Gillette has launched a new ad campaign to get men to take a second look at toxic masculinity in the age of #MeToo and bullying. The nearly two-minute video shows men watching news reports ...

The 115-year-old Boston-based brand’s latest work, directed by Kim Gehrig of This Girl Can fame, found life on social media and crossed the Atlantic, in no part thanks to TV presenter Piers Morgan’s ...

Representations of masculinity have long been fertile ground for advertising. In 1954, for example, Marlboro cigarettes introduced the Marlboro Man, a figure of a rugged cowboy who popularized a ...

Like the 15-month-old #MeToo movement, Gillette's message has also been criticized by men who felt insulted, some of whom have vowed to swear off the brand. [Photo: AFP] A commercial for the Gillette ...

Gillette’s ad this week upset a lot of people and led to a furious boycott. But will it achieve anything or is it just a cynical marketing stunt? But will the backlash and boycotts hurt the razor ...