Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly, but it’s true. Readability ...

My new book “Murder Your Darlings” isn’t a mystery thriller. It is a book about writing books — about 50 of them. Despite their differences, writing guides are consistent on how to make a text clear ...