Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

What inspired you to talk about ABM in the ‘real world’? Andre: It’s less of a reality check and more about getting to the heart of the matter. Most of the conversations on ABM (especially in the US ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. I rfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

The new open and network-based models of programmatic marketing are outperforming the old closed systems. The most striking thing about this is that many of the successful technology companies are ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions.