Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header bidding wrappers giving preference to their own demand. To serve this ...

NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, ...

Outsourcing is very common in supply chain management. The 3PL industry, outsourcing of logistics, is estimated to be over 750 billion dollars globally. Contract manufacturing is roughly the same size ...

When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid ...

Understanding supply and demand is one of the most important of all economic concepts. Because small business managers are often responsible for organizing and ordering inventory, they must be ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on a closer look at demand management and its core components ...

Magnite, the independent sell-side advertising company, has introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid ...

Aggregate demand is an economic term that encompasses the total amount of goods and services consumers want at an established overall price level and within a given period of time. Supply chain ...

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among ...