With COVID-19, there's been a rush of interest in transforming retail shopping environments into augmented experiences for shoppers. Augmented reality (AR) has been making inroads in the world of ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

Keiichi Matsuda creates incredible short films that depict an augmented reality city where synthetic information clouds are grafted onto brick'n'mortar material spaces. Here are two of his futureshock ...