More than 80 years ago on the pristine waters of Lake Päijänne in Finland, a fisherman named Lauri watched from his boat as large predatory fish attacked schools of minnows. Time after time, he ...
Fishing lures are an integral part of Mark Fisher's life. As Rapala's director of field promotions, he can tell you in minute detail about all the lures the company offers. But his voice takes on a ...
The story of what probably is the world's No. 1-fished lure began nearly 80 years ago with a simple observation by Finnish angler Lauri Rapala. In 1936, while fishing the waters of Finland's Lake ...
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