Organizations large and small that want to survive and thrive in the coming years have a simple directive to follow, the experts agree: create a new or improved mobile app post-haste. Consumers will ...

To appeal to today’s on-the-go world, many businesses have considered the value in creating a branded mobile application for their customers. In theory, it's a great idea—but app fatigue is very real, ...

The entire finance industry now depends heavily on cutting-edge technologies to meet the requirements of their clients. Particularly sophisticated mobile apps representing financial services and ...

Opinions expressed by Entrepreneur contributors are their own. Mobile applications are no longer an option for small businesses–they’re a necessity. Digital research firm comScore reports that nearly ...

The following is a guest piece by Celia Hoag and Kelly Watson of Merkle. Opinions are the authors’ own. Our phones are filled with mobile apps that help us do anything from ordering lunch to managing ...

Opinions expressed by Entrepreneur contributors are their own. Mobile apps continue to grow in popularity, which offers little surprise when considering the ubiquitous nature of the smartphone. This ...

The popularity of fitness and health apps worldwide continues to grow. Even though we witnessed impressive numbers of downloads and usage in 2020, I think fitness apps will remain in demand in the ...

Maintaining a successful mobile app is partly about staying ahead of the curve in terms of which features customers want or expect as well as ensuring the more “basic” components are visually ...