More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Learn how Generative Engine Optimization gets your business recommended by ChatGPT. A 5-step framework to appear in AI ...

The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. If an online search doesn't result in a ...

Google is constantly making changes to its search rankings, but not all updates are equal. Every few months, the company bundles up changes into a larger “core update.” These updates make rapid and ...

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search. Back in August 2019, Rand Fiskin, the CEO and co-founder of ...

Today, when you type a question into Google, the answer pops up before you can blink. No need to scroll, no need to click. Whether it’s a quick fact, a local business listing, or even a product ...

Whether through featured snippets and knowledge graphs, or carousels of movie times and podcast episodes, Google’s SERPs have increasingly become a one-stop-shop for users’ needs. This has led to a ...

Proximic has developed technology enabling users to point-and-click on a piece of text to get relevant search results, making it easier for mobile users to conduct complex queries. Marguerite Reardon ...

When antitrust accusations close in on Google the tech giant loves to fire back a riposte that competition is just “one click away“. It’s a disingenuous retort from an online advertising behemoth ...