Some seasoned entrepreneurs may say “break even” or some other number is the most important metric, but I believe “lifetime value” is perhaps the most significant measure to benchmark. I also know ...

Attracting and retaining the highest value customers is important, but accurately calculating CLTV is trickier than it may seem. A customer’s lifetime value is more important for an organization than ...

Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...

Customer Lifetime Value (CLV) is a crucial metric for businesses as it helps decision-makers see their customers through the prism of a long-term relationship, rather than a single transaction. It’s ...

Calculating your Customer Lifetime Value (CLV) is a landmark moment. You’ve gained access to a metric that connects your customer experience (CX) efforts directly to the company’s bottom line. You’ve ...

In order to identify the most loyal customers, retailers can calculate customer lifetime value (CLV), or the overall profit a business makes from a specific shopper. In doing so, retailers can ...

Peter Fader is a marketing professor at the University of Pennsylvania’s Wharton School whose idea of customer service might strike some people as rather cold. “Not all customers,” he told The Wall ...

In previous analysis columns, we’ve tried to demystify some of the analytical tools used by successful catalogers. Profitable and growing companies know and understand the marketing, database, and ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Not all marketers know the worth of customers. Here's a case study on one way to analyze an acquisition strategy and estimate marketing costs to calculate the lifetime value of a customer. The value ...