Amazon is facing complaints from independent retailers over a new shopping experiment that lets customers buy products from ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...

Amazon is starting to test a new AI shopping agent, a feature it calls “Buy for Me,” with a subset of users, the company announced in a blog post Thursday. If Amazon doesn’t sell something that users ...

Amazon (NASDAQ:AMZN) rolled out a new beta feature called "Buy for Me," which allows users to purchase items from third-party websites directly through the Amazon Shopping app. This feature is ...