Alan Bland shows a Beaver Lake crappie he caught May 2 from the Pine Creek arm on the upstream end of the reservoir. The fish ...

There was a massive shakeup in the fishing industry this week, when a pair of giants in the crappie lure market were purchased by a major competitor. PRADCO Outdoor Brands announced Wednesday the ...

Bruce Stanton, Vice President and General Manager of PRADCO’s fishing division, left, and Chris Lindenberg, owner of Gene Larew Lures, celebrate with a handshake PRADCO Outdoor Brands acquisition of ...

Oklahoma is home to some of the most diverse fishing in the country from paddlefish to bass and Tulsa is home to one of the country's most popular fishing lure manufacturers. News On 6's Tess Maune ...

PRADCO Outdoor Brands has acquired Gene Larew Lures in Tulsa. PRADCO Fishing’s product development, marketing, accounting, manufacturing and purchasing functions are managed at the fishing division ...

Today’s crappie lures come in a vast array of sizes, colors, patterns and actions. And that’s a good thing, because you never know where you’ll find these nomadic fish and what will trip their trigger ...

The legendary brands will continue to grow, but come the year 2020 the baits that bear the Gene Larew and Bobby Garland names will be made in Fort Smith, Arkansas, after several decades in the Tulsa ...