For the past five years, a small startup called Ad Fontes Media has been categorizing publications based on their bias and allowing advertisers to buy ads with its data. The aim is to restore a common ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Randi Stipes, CMO of IBM Watson Advertising and Weather. As marketers, we are tasked ...

June 24 (Reuters) - IBM Corp (IBM.N), opens new tab is developing tools that would ensure online advertising algorithms do not unfairly show ads to only specific groups such as mostly men or wealthy ...

IBM Watson Advertising plans to embark on a six-month research project to explore whether artificial intelligence (AI) can detect and mitigate bias in advertising. The research will rely on IBM’s open ...

AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s released findings from a six-month research project that used AI to analyze data ...

Removing bias in advertising will become a major challenge for marketers and brands in 2022, so a group within the Interactive Advertising Bureau is working to ease the burden for brands and ...

Ad Fontes' media bias chart, left, and AllSides' media bias chart, right. Larger versions are available to view below and on each organization's website. Impartial journalism is an impossible ideal.

Facebook is showing different job ads to women and men in a way that might run afoul of anti-discrimination laws, according to a new study. University of Southern California researchers who examined ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More (Reuters) — IBM is developing tools that would ensure online advertising ...