The Optus Wholesale senior marketing communications manager explains why trust, emotion and curiosity matter just as much as ...

As automation accelerates, brands must know when to rely on intelligent systems, and when to show up as unmistakably human.

In a world awash with information, clarity in communication can be the key to B2B marketing success. Steve Woodruff, who has 3+ decades of experience in sales, marketing, and consulting, shares his ...

Mascots have long been dismissed as a B2C indulgence. But as B2B portfolios grow more complex and differentiation harder to ...

The results are in from Forrester’s 2023 B2B Brand and Communications Survey. In our annual survey, we ask marketing and brand leaders about their anticipated budget changes in 12 program and ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Digital marketing for the B2B sector has been moving from the experimental stage to a ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

Great solutions are often complex by nature. Great messaging shouldn’t be. The B2B world is teeming with sophisticated solutions built for intelligent buyers, and in a misguided effort to explain that ...

Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and ...

EXCLUSIVE: Warner Bros. Discovery communications executive Jori Arancio has left to join TikTok. She will lead Global Consumer & B2B Communications for the company behind the popular short video app.