Rolex is widely considered one of the fine watch industry’s top players, so it’s fitting that its latest showroom has the grandeur to match. Boston’s Long’s Jewelers will set the Swiss watchmaker up ...

The PGA of America today announced an expansive agreement with Swiss watch manufacturer Rolex, whose roots as a long-term supporter of the game of golf date back to 1967. As part of this landmark ...

Halfway down, there is one boutique that consistently pulls in more curious onlookers than any other. Number 24 is home to The Vintage Watch Company – or “the Rolex shop,” as everyone calls it.